Wednesday, September 21, 2011

New downtown Brooklyn hotel boasts artwork from more than 77 local artists

NYDailyNews.comBrooklyn










New downtown Brooklyn hotel boasts
artwork from more than 77 local artists
BY ERIN DURKIN
DAILY NEWS WRITER

Tuesday, September 20th 2011, 4:00 AM

Linda Rosier/News
The Brooklyn Arts Council selected some of these artists to create works for the new Hotel 718 on Duffield Street in downtown Brooklyn.

A new downtown Brooklyn hotel is decking itself out entirely in art by Brooklyn artists.
Hotel 718, set to open later this year on Duffield St., is sinking more than $100,000 into original art for hallways, building walls, the lobby and even the roof.
"You see art in every hotel out there, and all of them are working with just generic art supply companies," said Daniel Reznik, director of operations for V3 Hotels, the chain that is developing Hotel 718.
"We have no reason to go outside our own borough to supply art," he said. "We have a wonderful opportunity to tap into a very artistic and energetic community."
They've picked out 77 pieces so far out of more than 600 submissions to line the corridors in 17 of the building's 19 floors - everything from paintings to photographs to etchings and collages.
"It was an overwhelming response," Reznik said. "We just wanted to give the artists a blank slate for anything and everything."
They're still sifting through submissions for a dramatic piece for the lobby and a metal creation for the roof, and looking for someone to paint a massive mural outside. "We're still on the hunt," Reznik said.
There are also plans to develop an iPhone app that will give more information about each work of art and a biography of the artist.
Ramona Candy, 59, of Clinton Hill contributed a dreamlike photo etching called "And Their Language Turns to Song."
"It's fabulous that they're using Brooklyn artists," Candy said. "It's called Hotel 718 - why would you use anybody else?
"It's showing how much art and creativity has always lived in Brooklyn, even when Brooklyn wasn't the most popular place to live or create," she said.
Sheila Goloborotko, 52, of Boerum Hill had two of her prints made with aluminum plates and gold leaf selected. She said she's excited to have her work displayed for visitors from around the country and the world.
"I never imagined when I moved to Brooklyn that this was going to be an international neighborhood," she said. "It's an amazing thought that we now have hotels built, one across from the other.
"Brooklyn has incredible talent," she said. "When you put real art in hallways of a hotel it gives you a feeling that you are home. It's not the poster you see in every Holiday Inn."
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